Take Your Snake Oil and Just Leave. I’m Not Interested.

April 26th, 2012 by Kevin Zoll

So, this morning I go into my office turn on my computer, go make a fresh pot of coffee, come back and open my email client. Pretty much the same routine every morning. Collect my thoughts, do a few things, go get a cup of coffee. Sit back down check my email. Right off this one jumps right out at me: Re: Zoll Technologies Online Evaluation. Clearly it’s Spam. Being a researcher and security consultant, running my own IT support company, I’m a little curious as to what kind of SEO snake oil is being pitched.


I hope you had a chance to take a look at the report of Zoll Technologies that I emailed you a few days ago, as part of my research on Depauville businesses.

Please let me know if you’d like to speak with one of our web marketing experts for a free phone consultation to help improve your online presence, or for more immediate assistance you can fill out a form request on our website (BusinessEvaluator.org).

Thanks for your time,

Terry Marks

Well, good morning Terry, if that is even your real name, seeing as I didn’t receive anything a few days ago from you; no I haven’t reviewed your previous email, and no it wasn’t caught by my Spam filters.

Of course, Terry kindly included the, supposed, first email:

From: Terry Marks
Sent:Tuesday, March 20, 2012 08:05 AM
To: info@zolltech.com
Subject: Zoll Technologies Online Evaluation


My name is Terry and I’m researching the online visibility of Depauville small businesses.

I came across Zoll Technologies (32425 Ny Po Box 108) on search engines and yellow pages sites listed under categories such as Computer Security Service, Information Technology Services and Computer Repair Service.

You can check out your business online visibility report, including an analysis of your business compared to your competitors and explore your options for improving your business’s online presence.

If I sent this to the wrong person or if you’re not interested in seeing these reports, please click the unsubscribe link below.


Terry Marks
Business Analyst

11C Great Meadow Lane | East Hanover, NJ 07936
About BusinessEvaluator

Who are we?
BusinessEvaluator is a research center analyzing online visibility for small and medium-sized businesses. Our reports reflect current listings on search engines and local business directories, and enable business owners to better understand and improve their business’s online presence.

Why are we contacting you?
While researching businesses in Depauville, we came across your business and contact email and thought you would be interested in getting some free tips and advice. If you wish, you may unsubscribe below.

Wow, really you are researching businesses in the tiny little hamlet of Depauville. I mean seriously, you are interested in businesses in a tiny little hamlet that numbers around 500 bodies, give or take a few. I’m impressed. NOT!

Terry, even kindly provided a link to unsubscribe from his unwanted email. I have absolutely no intentions of clicking on it. I certainly don’t want them to know they actually found a live business email addy to flood with spam. Clearly they are using a datamining bot, to gather email addresses from online business listings. Not particularly impressed with their tech savvy, a little annoyed; but not impressed in the least bit.

Yes, I want to increase the visibility of my business. What business owner doesn’t? Seriously though, take your snake oil and just leave. I’m not interested.

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